Mobile marketing campaigns are considered an effective and powerful tool in the marketing industry. But just like any other marketing strategies, this kind of campaign has its own share of complications. So, in an attempt to somehow make up for these inevitable complications, the marketing industry has learned to take advantage of sending SMS online and make the most out of it. Experts in the field are convinced that the effectiveness of mobile marketing is tripled when online SMS is incorporated. Marketing firms can now optimize their mobile marketing campaigns through sending short message services (SMS) using the online platform.
You too can do just that. If you are a mobile marketer who considers sending SMS online to boost your mobile marketing campaigns, here are some pointers that will really help.
1. Know Your Market. In handling a mobile marketing campaign, it is very important that you know who and what your audience is before sending them any marketing messages. Look at their profiles, understand their mobile usage and provide them with engaging content that will suit them and that will encourage them to buy from you.
2. Plan Your Timing. Since connecting with your clients by sending SMS can be a very intimate strategy, you have to be sure that you allocate enough time to your campaign. Also, no one wants to be disturbed when its late or very early, so you have to have perfect timing in sending messages.
3. Manage Your Data. Focus on improving your data, keep it fresh and updated, segment it, and manage it well. Also, avoid the common one-size-fits-all or spammy messages. Further, make sure that you save old data, because even if it’s old data, it is still data that can be used in the future.
Why Consider Using SMS As Part Of Your Mobile Marketing Campaign?
SMS is becoming an effective marketing strategy as it targets customers directly. The following are benefits of using SMS that can improve your mobile marketing technique.
1. SMS Is Direct And Personal
SMS is an immediate channel. With a read percentage of around 97, you can be sure that your customers will immediately read your messages within just 15 minutes of receiving them.
2. SMS Allows Short Codes
You and your customers can simplify response using short codes or keywords, while simultaneously building database.
3. SMS Is Friendly
This means that SMS sent online can connect, integrate and support other mediums. Different marketing channels, when combined well together, can add to the success of your mobile marketing campaigns. In addition, although SMS can definitely work well alone, its power is doubled when integrated with other marketing channels such as email and social media networks.
Some mobile marketers may think that SMS is quite intrusive, but many clients nowadays are already used to and familiar with this kind of marketing technique. They almost always consider the texts, especially if they know that they come from their trusted shops or service providers. So SMS will always have a place in the marketing mix.