We now live in a world that is saturated with everything digital, from mobile phones to PCs, to laptops and tablets, and various social media platforms. You cannot forget interactive ads on YouTube, or those impressive websites that have leveled up in terms of layout and CSS codes.
Still, the world hasnt let go of printed materials just yet. The business of commercial printing isnt dead either. In fact, it has boomed just as digital and online marketing have taken the world by storm. The competition is tough, and the best that you can do is to make your printed marketing tools just as relevant as digital ones.
Flyers, for instant, have a visual impact on customers. They build the brand, and help customers become more familiar with a product. Like a poster, they can pack on details and a call-to-action in minutes. If done right, clients can digest everything in three seconds and choose to buy right then and there.
Printed flyers can work for busy clients. However, there are matters that you need to work on to make your flyer more relevant in these times.
One example is choosing an eye-catching design for your flyers. Doing so generates interest and gives people the wow factor. You can do those fantastic layouts and designs through illustration software such as Adobe Photoshop or InDesign.
Next, balance out text and photos. Too much text makes your flyer an eyesore, while the lack of photos leaves a feeling of incompleteness, like there was a lot of white space wasted.
The font style you choose matters too. You can have an elegant script or the no-nonsense sans serif.
The colors you choose for your flyers also say something about your brand. Think of colors as symbolism. Pastel colors emit a light mood, while dark colors evoke a dark mood as well. You can choose to be neutral with black and white, though this is already too common for flyers. At least create complements and contrasts with hues. Mix and match the colors that will best communicate your message and your brand.
More importantly, write engaging content. Customers need to know about your company and what you are offering. The flyer has limited space, so instead of cramming in all the text, choose your words carefully and use your skill to deliver a concise image of your brand. At this point, you should be able to pitch the product or service to your clients.
If possible, think of something that online marketing doesnt have, and invest in that. One of these is your presence. With online marketing, anybody can just send you emails and newsletters, and clients may never know whos hiding behind that email address.
The edge of flyers, is the personal client-business person relationship, as you pass out flyers and talk to clients. For some people, talking directly to the proprietor is an important facet of any business.