SMS marketing which is also referred to as ‘text message marketing’ is one of the best ways to promote your business in today’s marketplace. The reason why it is such a good way of promoting your business in today’s marketplace, is because it is very cost efficient, effective, and is fast. In this article, we will be going over some of the top benefits of SMS marketing.
1. Cost Efficient.
Because SMS marketing requires the opt in of a prospective customer to work, you are not going to waste your money marketing to people that are not interested in your products or services. This means that you will be able to effectively reduce the amount of money that you actually spend on marketing because you are going to waste a lot less of your available budget. Ultimately, it is going to provide you with the highest possible return on your investment because you are going to be marketing to people that have already displayed a serious interest in what you have to offer.
Another one of the best benefits that you get from this kind of marketing is the fact that it is extremely fast. You should be able to experience the many results from this kind of marketing quickly because a text message is sent instantly. Because of this, you do not have to wait for direct mail to go out, your commercial to play, or anything else of that nature. You get to send out your marketing message or special offers to your customer list and see the results almost instantly. Because 90% of all text messages are read within 4 minutes of being recieved, you are also going to see an instant response. This means that you can push out time sensitive deals and offers which can provide significant boosts to your business depending on what you are offering. This is one of the top reasons to invest in bulk SMS credits.
One of the trends of marketing these days, has been to get more personal with your consumer base. By sending out messages directly to their smartphones, you are going to be able to get a lot more personal with your customers. This is going to help to create a sense of brand loyalty which will ultimately make your business be seen in a better light. It is always good to become more personal with your customers and this particular method will really help you to do just that.