Blogging plays an important part in digital marketing, because when people want to learn about something, like they want to decide which place to travel next, they would look for a travel blog. A travel blog will help them make a decision about which destination fits their budget and where they can go with family. Blogging has changed over the years and has become a powerful tool of marketing, if it is done effectively Business-2-Community.
Organic Web Traffic
When companies invest in blogging, they are basically creating an opportunity for their websites audience to get to know about their products and services more. When a blog post is created, it can be shared on different media platforms, like Facebook and Twitter, and if the headlines of these blog posts are appealing and attention grabbing, then the website will surely receive more traffic.
Tool For SEO
Boston SEO marketing uses blogging as a tool, because blogs do give a boost to SEO. If a brand is blogging about things that users search for, then the blogs would appear at the top of the search engine results. However, in order to make sure that blogs are viewed by users, a strategy should be formulated to get the best results. Keywords and relevant phrases should appear in blogs, so that they are easier to find for the user.
Building Client Relationship
One of the many reasons why brands choose to blog is because it helps them connect with customers, on a more personal level HubSpot. Whenever a brand posts a blog, those who read it, might comment on it as well. When brands reply to those comments, then they are interacting with the customer. This can be helpful in knowing what customers want to read next, what they think about the blog posts and their opinion about the products and services of the company.
Defines The Character Of The Company
Blogging gives companies a chance to lead in digital marketing, and tell its customers about the values, vision and mission of the company. The company is able to show the different social issues that it takes seriously, and the stand that it takes on political issues. Customers want to see brands as socially responsible; as in when they sell to customers, then they give back to the society as well. Blogging gives a chance to companies, to form a good impression in front of the customers Connection Model.
Anybody can blog, with the condition that they know about the products and services of a company. If the CEO wants to make sure that the customers know about his company, the way he wants them to see it, then he can blog as well. Blogging doesnt require financing, but knowledge about the companys products and services, and consumer behavior. Which company wouldnt want to benefit from free advertising? Investing time in blogging can be very beneficial for a company.