In the past, many businesses made phone calls, posted printed material or sent out email to their customers. Now, many companies are connecting with customers in a new way, they are sending their customers SMS messages. Because most people spend so much time texting, SMS marketing is an excellent way to keep users engaged and interested in what you have to say as well as keeping your brand in their minds.
Here are a few SMS marketing tips that businesses should try:
1. Send Your Messages At The Right Time
If you are going to be sending out messages to potential customers, you want to make sure they go out at the right time of day. After all, you don’t want your messages to wake someone up who is in bed for the night! It’s best to send messages in the morning or afternoon, when most people will be at work. That way, they will be thinking about your message as they go about their daily business. They will be able to action your text message during their break or at lunchtime.
2. Keep It Short
Don’t bombard your customers with lengthy messages. If your message is overly long, most people will never take the time to read the whole thing. Try to keep your message as brief as you can. Aim to keep messages under 160 characters. Most providers will split up the message if it is any longer than that. Don’t say more than you have to and try to ensure that all of the messages you send are short and to the point.
3. Don’t Spam Your Customers
A lot of businesses make the mistake of sending their customers a steady stream of text messages. They want to make sure that they catch their customer’s attention. Unfortunately, if you send too many messages, you may end up pushing customers to unsubscribe. In most cases, you should try to avoid sending more than two messages a week. With that said, you may want to consider sending reactive messages. For example, you could allow customers to request additional information by texting you the word “more.” That way, you will only be sending extra texts to the people that want them.
4. Use URL Shorterners
URLs take up a lot of characters, and they can also look quite unattractive. Because of this, you should make sure you use URL shorteners every time you send out a link in your message. When a URL is shortened, it won’t overpower the rest of your text. Users will know where they should click, but the message you are sending will be what they focus on.
If you follow these simple tips, you should be able to harness the power of sms marketing. You can use text messages to draw in customers and convince them to make purchases. Most people get alerts every time a new SMS message arrives on their phone. It is likely that any messages you send will be read in a matter of minutes. If you want to reach customers quickly, there is no better tool available to you.