Many website owners believe that web design is totally independent of any attempts at marketing. This is however a key reason for most online business failing in their first or second months of their going online. Traditionally, content was king, however in this tech savvy era where everybody has a blog, presentation matters most. The aesthetic feel of your website how long visitors to your website will stay and the ease of navigation determines how many pages of your website they are going to visit. To get the best out of your websites graphical appeal, you need to use professional graphic designer services. A good designer should be able to work on most popular platforms such as WordPress as well as be able to optimize your website for SEO. This is the strong suit of most web development companies.
Understanding that your website needs good design, is merely the beginning, getting to know why is the most important bit. The next section of this article will try to explain why your website needs good design and what you stand to gain.
Trust: Visitors to a website relate the aesthetic appeal of a website to the websites trustworthiness. People tend to associate beauty with sincerity, they tend to overvalue beautiful things as compared to things with less appeal towards beauty. In website design, a good designer incorporates this natural inclination towards beauty and basis his work on this phenomenon ensuring that your website gains user trust. The professional understands the importance of trust on user interaction. This relationship between a users trust can best be described as ‘love at first sight’. A beautifully designed website will minimize on complex layouts, ads that obstruct the users interaction with your website, maximize on liveliness of your website which directly impacts readability and totally eliminate long load times. Platforms like WordPress, make sure that websites implement fast load times in their designs and implementations.
Content: Just like a heavily technical presentation on atomic physics puts most people to sleep, a boring presentation of content on your website will definitely push your visitors away. Visitors tend to interact more with lively content , that is explained in the least technical means. It is understood that individuals looking for technical information are more likely to use authority websites such as Google Scholar and will more often than not stay clear of your blog. With this in mind, web service companies approach website content presentation in a unique way that maximizes on user interaction by improving on things like fonts, font sizes, layouts and other factors.
Web design is as much plagued by changing trends as the fashion industry. Investing money into chasing after the fleeting trends can bankrupt your business very fast, while overlooking the trends will lead to an obsolete website.
Trends such as parallax design, which are great for user interaction but not so popular with search engines can significantly hurt SEO rankings while raising user interaction and consequently raise conversions. Striking the perfect balance between SEO rankings and conversions requires the input of a seasoned web designer with experience in SEO. Driven Web Services is the perfect professional for this kind of task. There are trends like the responsive web design which are touted to reduce bounce rates.
In conclusion, understanding why your websites SEO relies on its web design, can help in making the right decisions that keep your website live and profitable. It is important to note that, regardless of your intended goal, SEO rankings or conversions, a good web design will determine whether the website fails or grows, a professional like Driven Web Services will best help you implement this.