Ramona Robinson, Author at Business Surf

Author: Ramona Robinson

Accounting Mistakes Entrepreneurs Make

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We’ve all heard horror stories of enterprising startups going bust within the space of a few months; its a common theme all over the UK and the rest of the world. Sometimes this happens because of market saturation (an easy example is Fidget Spinners recently), but mostly this happens due to poor accounting decisions. Obviously every case is different, but here we’ll discuss the ‘usual suspects’ in the downfall of a startup.

First and foremost is the main candidate; keeping correct records. This is incredibly simple, but still where most entrepreneurs end up hurting their business. Many entrepreneurial ventures attempt to make themselves look more profitable than they actually are by either modifying their records, or incorrectly entering them in the first place. This practice is often seen with businesses which appear to have a good or great first quarter or even year, but which are then soon out of business after the period has ended. Accountants are fantastic at keeping records, and know the proper way to do this, but entrepreneurs tend to take a more haphazard approach to this. Say a business gets paid a £10,000 lump sum by a client for 5 months of ongoing work. Now, an accountant would note this on the balance sheet as bringing in £2000 per month for the next 5 months, while entrepreneurs who’d like their business to look stronger would note this is one £10,000 payment, making their company look profitable. This is a well-seen mistake in businesses worldwide, but ultimately leads to financial loss as investors see their company is not doing as well as predicted.

Another key mistake many startups make is to try and manage their accounts in-house, without the aid of a financial adviser. This kind of lax accounting practice is common, and many successful companies have begun their venture this way, but the possible mistakes made can ruin a company. The sheer allocation of resources for a startup is difficult to manage, and its almost always better to have an accounts manager than to spread your resources too thin; this easily caps growth.

There are two final mistakes which entrepreneurs commonly make, which are both the product of poor financial knowledge; poor analysis and using the business account as a personal account. Market analysis is a critical aspect in the finances of any business, established or not. By having clear, concise, and relevant goals for your business it paves the way for growth. The success of any business is only measured by market data and budget reports, and poor documentation gives rise to a multitude of problems. With a clear budget and plan, it’s possible to set both short and long term goals for your business, without which no business will thrive. The other aspect of poor financial knowledge is using your business as your own, personal bank account. This is dangerous, and could easily put you in trouble with the HMRC; nobody wants this.

The cornerstone success of an entrepreneurial business is having a clear budget, aims, and market analysis. Without any of these, a company is doomed to fail, and may end up driving bankruptcy.

Why Hiring A Consultant Is A Good Idea

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When business is thriving, people rarely think they need to do anything differently. It becomes a complacent time for business owners, as they feel that business is good.

But when business is not doing so well, people will often turn to outside-the-box ideas and other methods, just to revive their business. For this, business owners will often look to hire a consultant, or an expert in turning business slumps to profits.

A slump in the business is not the only reason why businesses hire expert consultants. Here are some other reasons why you need to get the services of an expert.

1. They inject new ideas – a person who has worked with the same company may have already exhausted his creative ideas regarding how to market a product. A consultant, on the other hand, has a fresh eye for the product or service you offer, and can help market it in a way that’s new, and that you’ve never tried before. They’ve had different experiences with various companies, and have successfully achieved results for them.

2. They provide a different perspective – sometimes, company processes may need a revamp to make them more efficient and effective. A consultant can provide a different way of doing things, or a different perspective on how to make things work.

A change in process can drastically affect production, and can improve things for the better. Change can include using new technology, or new methods and materials. A consultant may provide you with information about processes that have worked for other companies, which your own business has not adapted to yet.

3. They can help pinpoint the gaps in your process – gaps in business processes may not be as obvious to the business owners as it is to an outsider. A consultant can help you pinpoint the areas in your process or production where he sees gaps and room for improvement.

This can help streamline your process and make your business more efficient. Having a process that has less gaps can translate to savings in time, money, and effort.

4. Consultants have different resources – many consultants have contacts that your company may not have tapped. These contacts can help you with the things you need to make your business thrive again.

A different set of contacts such as suppliers, service providers, and similar business owners can help you widen your own contacts. These may also be able to provide you with cheaper alternatives to your current suppliers.

5. They provide honest feedback – you don’t hire consultants to praise you. You hire them to give you feedback on what you can do better. Most employees won’t provide honest feedback for fear of getting fired. A good consultant will give you his honest feedback and back it up with facts.

A consultant may be that one person you need to help turn your business around. Consider getting their services the next time you find yourself at a roadblock, or if you just need a change.

Web Design With A Distinction.

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Anyone seeking an internet developer is given too much choices for selection. Key in web design in Google and also you will certainly create countless web sites selling web design around the globe. The web design market is undoubtedly very affordable. Some charging more with on-page SEO. So just how do we tackle selecting a web design firm that supplies web design services that are not just well developed yet just as crucial, a site that position well on all internet search engine?

A great deal has actually been created on web design that offer product or services. However, fairly few site developers recognize just how or are also troubled concerning creating sites with the standard components needed to offer your site a good start on search engines.

Right here are a couple of crucial web design suggestions that will certainly establish your site apart when it involves ranking on search engines.

1. Every web design must consist of the well-known tags.

There is no justification for not including these in a web design from the start. Whatever they claim, tags have their say in the method search engines check out your website as well as no web design is well-done without meticulously picked tags.

There are 3 vital tags specifically the Title tag, Description tag and also the keyword phrases tag. Each website ought to have its very own collection of tags. Exactly what are these tags? These are words and also expressions that are installed in the HTML of the site and also extremely simple to consist of in your web design.

Allow us consider each of these tags.

2. The Title tag is an integral part of web design for internet search engine optimization. This tag is most likely to be those found by search engine as well as presented because of this header when a site visitor discovers your web site on an search engine. This tag likewise looks like the title that in blue strip on top of your web browser.

An excellent web design will certainly have a brief Title tag that consists of the key words you assume site visitors will certainly make use of to locate your website.

3. The web design ought to likewise consist of the Description Tag.

This is a brief summary of exactly what the websites has to do with and also it frequently shows up simply listed below the title in internet search engine outcomes. Although the significance of the Description tag in search engine position doubts, the summary in a web design imitates a sales pitch. This is your possibility to inform the site visitor exactly what the website has to do with and also why they need to click your site.

Keep in mind, web design is not all about developing a website and also obtaining it position in search engine. An excellent web design need to do all this, getting the site visitor to click your site when it is discovered as well as market your services and products.

4. Now lets talk about the Keywords tag. A great deal of website design have a mass of intended keywords in the Keywords tag.

Keyword phrases are words or expressions that site visitors utilize to look for sites on the internet.

A great web design method is to have its focus on keywords. This indicates that each web page need to be assigned with one keyword or search phrase at a time and also this search phrase or keyword need to remain in the web page Keyword tag. It is extremely important that the key phrases made use of in the tag likewise show up in the body of the message.

5. The h1, h2 headers are likewise vital components of an excellent web design.

Usage h1 as well as h2 headers as these read by search engine. Utilize them as high up on your website as feasible and also where feasible usage the keyword phrases in the h1 header.

H1 headers are by default big typefaces. It is feasible to layout these so they match the general appearance of the web design and also maintain their header residential properties.

Why You Should Hire Commercial Energy Advisors Before Having A Renovation Done

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Even though it may not be necessary, it is still advisable that you get an evaluation from a certified commercial energy advisor especially if you are thinking of doing a renovation. A commercial energy advisor will be able to evaluate your commercial building, conduct a number of tests and then be able to provide you with the advice and solutions that you may need for you to be able to deal with the energy issues that may be found.

Energy efficiency is one of the main areas that commercial energy advisors tend to focus on. If the kind of renovation that you are doing is one that is going to involve the installation of new windows, the advisor will be able to advise you on the most convenient one. They will also be able to advise you on the most energy efficient brick that you can make use of.

Availability of energy rebates
Not only will the top renewable energy broker be able to advice you on how to save on energy costs as well as electricity, they are also going to offer you the best advice in regards to the best materials to make use for your renovation. They will also be able to advise you on the best energy efficient design that you can make use of. It is also advisable for you to avoid a situation whereby you are going to be letting a lot of moisture to get into your building. This is mainly because a lot of moisture is a very good breeding ground for mold which will end up causing a number of different issues especially to those people who may be suffering from conditions that are very sensitive to moisture like asthma. A skilled commercial energy advisor will also be able to advice you on very valuable information when it comes to utility and government energy rebates that are available in the energy market.

When you are making plans of renovating your commercial costs, you should also add in the costs of hiring a certified commercial energy advisor. Not only are they an important investment but it is also a way in which you are going to be able to reduce the overall energy costs. You will also be getting the right expert advice that will ensure that you are able to cover the basis of your plan. Also, you are going to end up saving a lot of money since you will be able to make use of materials that are energy efficient and sustainable for a long time. Not only are you going to benefit now, but you are also going to benefit from this in the future.

All That You Need To Know About Legal Aid

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A significant number of people who get arrested cannot afford legal representation. The role of legal aid is to help lessen the financial burden of hiring a lawyer among those who cannot afford legal services on their own. The aim of the Legal Aid program is to ensure that quality legal assistance is provided to low-income persons. Generally, legal aid covers legal help, help at court, family mediation, and legal representation. This can be especially helpful for someone who needs bail bonds help or legal help regarding any arrest

When you apply for legal aid, a number of factors determine whether you will ultimately receive it or not. These include the legal problem that you are facing, your level of income and the amount of capital that you have in your name, and whether you have a realistic chance of winning the case. Besides this, an evaluation will be conducted to establish that the legal aid you have requested is worth the money and time that will be spent handling your case.

Types of Court Cases Involved and Eligibility

Legal aid is generally available for most civil cases involving individuals, companies, and organizations. It covers cases pertaining to family issues, health, domestic violence, disability benefits, immigration, employment, and prisoner law. In as much as most legal aid offices handle numerous types of cases, others are more specialized and only focus on a particular area. Since some legal aid firms receive government funding, the type of cases that they can take may be limited.

Typically, you need to be financially eligible for you to qualify for legal aid. This basically implies that you must prove you are not in a position to afford legal representation. Before being offered legal aid, two important factors are considered. These are your disposable income, which is the money that you are left with after paying your living expenses, and your disposable income (investments, property, or money that you can use to pay for legal representation).

Sometimes, the financial status of your husband or wife may be considered before you are granted legal aid. You will not receive legal aid if you have a gross income of more than $3000 or if you have over $8,500 in disposable income. If you are not eligible but you are still worried about the possibility of failing to meet your legal costs, there are a number of options that you can explore.

In some instances, you should consider visiting a law center where you will be offered free legal advice. You also have the option of signing a conditional-fee agreement. This means that you will still be represented but wont pay unless you win your case. Some people have legal expenses insurance, which can help them offset some of their legal expenses. If your case is urgent yet you still require legal aid, it is advisable to apply for emergency legal representation. This is often granted immediately but nonetheless, only covers limited urgent action.

The Revolution Of Accepting Credit Cards

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The “We accept credit cards” slogan is a declaration that you should have stumbled upon many times over at different shops, supermarkets and other merchant outlets. This statement is normally accompanied by a couple of stickers (Visa/Mastercard, etc).

Charge cards have changed businesses dramatically and the lives of all people who buy things using those cards. A couple of years back there were simply a handful of shops that would accept charge card however today you will discover that most of the shops
now accept charge cards.

In truth, some stores like those belonging to a huge retail chain not only accept credit cards but likewise offer charge cards to their customers. These credit cards entitle you for rebates when you utilize them at any of the locations of that retail chain.

Since the majority of people now have credit cards, a great deal of individuals have actually stopped carrying any cash with them or just carry a very small
percentage of money with them. That suggests that any store that does not accept credit cards is potentially losing customers. This is one reason why practically every merchant now accepts credit cards.

With the evolution of internet, the charge card market took a new turn and up came ecommerce and e-shops. The evidence of this is those stickers stating, “We accept credit cards”, pasted on the doors of retail locations.

This movement introduced the era where nearly every online-shop is accepting charge cards as well as Paypal. This is convenience at its finest for the consumer.

Fraud is associated with practically every monetary instrument. There are scammers too, who also say that “We accept credit cards”. These scammers use a great many techniques specifically designed for charge card related scams. A few of them camouflage themselves as online
merchants who accept credit cards as mode of payment. The real intention of this is being able to extract critical charge card information.

Yet, other scammers are people who operate at merchant shops that accept charge cards. These scammers either clone the charge card or simply note crucial information from them. They then use that information for online-shopping.

Some other scammers lure innocent people into revealing charge card details in chat rooms. And after that there are tech-savvy fraudsters who utilize computer system programs, software and devices (called spyware) to spy on the people who use their credit cards for online payments.
The spyware records their charge card details and get it transferred to the scammers utilizing the internet.

It is always best to take precautions and make purchases from trusted websites only, no need to take a chance. Do the necessary due diligence to ensure your information is protected and not compromised in any way.

If it means waiting a little longer to make a purchase that you really want, it is certainly worth it in the long run. Having to deal with fraud is maddening and can cost you not only money but your precious time as well.

Hot Tips To Improve Your Local Rankings

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A high local search ranking (ie a ranking in the maps section just below the advertisements and just on top of the organic results) is the most desired positions of all. If your clients could possibly be identified as local, for example nationally, within a state, city, county or village then the local spots are your most important to target, even more meaningful than organic results.

If you plan to make improvements to nearby traffic you must optimise your site skillfully. SEO for local results requires focused attention on appearing more local online and some techniques that could help you in doing this more successfully are listed below.

One: Make your site download quickly

You should ensure that the web site loads swiftly, as this will serve to decrease the bounce rate. Bounce rate measures how rapidly somebody leaves your website after clicking on it. A slow-moving loading website will routinely escalate your bounce rate. So try and make your website speedy.

To establish whether or not your website is slow for your visitors, you could utilize site diagnostic software like Google’s Page Speed Insights along with GTMetrix. Various other tools that will be able to assist you to track the health and issues of your web site and domain include, Google’s Search Console, Analytics and also Moz Pro.

Two: Make the most of Google My Business signals

Google My Business (GMB) is vital to the amount of trust you are granted with in Googles algorithm. It provides Google with valuable data regarding business name, address, web URL, contact details, proximity, and also which sector your organisation belongs to. So make certain the details that you supply are precise and also complete. This satisfies Google with the amount of trust in your data it needs, in order for it to recommend your business as a potential solution for search inquiries. Including high-quality photos will likewise yield an extra benefit.

Three: Get appropriate, authoritative citations

Citations remain important as a ranking factor for Search Engine Optimization. Although, they will only be successful if they’re authoritative and also appropriate. For instance, relevant directories to your niche or specific location are invariably preferable. Relevant, consistent, highly authoritative directory sites are the best. Your citations must be identical to exactly what is on your Google My Business listing. Working these together develops increased trust in Googles search algorithm.

Four: Strengthen your sites link profile

You can improve your web link profile by acquiring high quality local web links in a natural looking manner. This includes connecting your web site to as many reputable regional web magazines and sites as you can. Some of your options are: engaging in neighborhood charity drives, neighborhood events as well as fund raising, just ensure you request a web link from the site of the organization you are aiding. Be open to prospects for being a sponsor for a regional occasion or team, which could connect their web site to your own.

Five: Utilize excellent quality, appropriate search phrases

Enhance the variety of high quality, appropriate key words to boost visibility in online search engines. The name of your target location can be a suitable primary keyword, which could be made use of with various other top quality search phrases in your web site. Use relevant keyword phrases all through the content. Avoid overstuffing the keyword phrases, as search engines could punish this, and it could damage your Search engine results.

Six: Boost your organic rankings and also take into consideration paid Advertisements

Enhanced organic and ad listings in search engines will certainly help increase the click through rate to your website. This is because your business’s results monopolize the search results and have a very high chance of attracting the attention of possible clients when they are looking. Working in tandem, these approaches can be really beneficial, most notably if you have determined a specific niche and have knowledge of the key phrases you need to be targeting.

Seven: Have a healthy approach for quality testimonial generation

Having a lot of reviews can certainly be of assistance to boost the sites CTR or visibility of your website because most people get influenced by regional reviews and your review rating in Google search results.

Eight: Boost social signals

You could boost your social signals, by enticing a large number of followers on social media along with accomplishing a strong level of engagement. A favorable social media campaign influences your market and sends a trust factor for the search engines. An elevated social appearance could enhance your position in local. Many business websites bring in a large quantity of followers by engaging with influential individuals on social media and also developing genuinely fascinating well executed web content.

Even though Google frequently alters its search algorithms and SEO has to keep evolving to stay current, the ideas mentioned here, are the keys to successful rankings in local search. Great local rankings are going to remain a valuable commodity for many businesses, particularly if they mainly operate in a specific region or local area.

Who Should Use Offline Marketing Through Printed Media

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Today, nearly everyone has access to the Internet. This is why companies and business owners often resort to the Internet to use online marketing strategies. Theyre aware that the majority of consumers are on social media, such as Facebook, Twitter, and Instagram. So they promote their products and services online.

If you go online, youll see websites, fan pages, and blogs solely dedicated to promoting brands and businesses. Online marketing is inexpensive, convenient, quick, and easy to do. Anyone who has a computer, Internet connection, creativity, and technical skills can use online marketing strategies.

However, even though the impact of the Internet on marketing is great, there are still plenty of people who prefer printed media. Printed materials such as newsletters, magazines, and catalogues still appeal to them. Moreover, the Internet World Stats says that about seventy million Americans still cannot be reached through online marketing strategies.

Also, even though statistics show that 92% of Americans know about Twitter, only about 8% actually use the social media platform. There are also lots of people who do not go on Facebook daily. With this being said, you can conclude that advertisers have plenty of opportunities to reach consumers through offline marketing efforts.

Who should really use offline marketing? Anyone who wants to make their business grow. Small, medium, and huge companies can use offline marketing strategies to achieve their business goals.

Sales can significantly increase when these strategies are employed. Offline media channels remain effective in building buzz about services or products, in spite of the popularity of online media channels.

Offline marketing through printed media is especially advised to those who own mom and pop businesses, or small operations that aim to build a foothold or name in the local community. Family restaurants, diners, boutiques, and local salons can use ads in their community newspapers. Likewise, independent photography studies can use targeted direct mail to establish themselves in their area.

Offline marketing is also ideal for owners of mid-sized and regional businesses. A company with a large customer base that has to reach consumers in a geographical region or metropolitan area can benefit from printed media channels.

Traditional advertising techniques are ideal for construction companies, grocery store chains, and automotive dealers. Regional TV commercials, radio spots, and billboards are effective in spreading the word about companies and building their credibility.

Furthermore, international and major companies such as huge corporations that have recognizable brand characteristics and names can use printed media in their national marketing campaigns. They can aim for brand awareness, as well as increase in traffic, sales, and profits. Even though they already have a following, offline marketing strategies can still help them gain more consumers and improve their image.

What Is The Standard Production Life Of A Well?

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Horizontal drilling and hydraulic fracturing have been utilized to produce natural gas from shale for less than a years in a lot of parts of the United States. Nevertheless, some basic declarations can be made about the efficient life of a normal well. As explained in the previous Article, these wells will yield at a rapid rate right away after drilling and the yield decrease quickly throughout the very first year then more slowly over time.

The return throughout the very first month after completion will reveal how important the well will be. The lower yield wells produce one to two million cubic feet per day. Lots of wells yield in between 3 and five million cubic feet daily. However enormous wells could produce as much as twenty million cubic feet each day. The more the well yields in the first month, the better it generally will be over time.

The normal well may yield as much as half of its gas in the very first five years of production. Wells may then continue to produce for an overall of twenty to thirty years however at cheaper and lower production rates. Careful with production and royalty expectations is recommended! Long-term guarantee from shale formations in the United States is not offered.

Throttling New Wells

In the initial days of horizontal drilling and hydraulic fracturing of shale, it was customary practice to enable the well to produce at full capacity as soon as it was put on the line. This provided fast income for the business and maximized the numbers in their next shareholder report.

Research shows that the production throttling of new well can lead to a more productive well lifetime and greater restorative of gas. The theory behind this is that quick preliminary production permits the pore areas in the shale to deflate unevenly. Pores near the good collapse first as the gas quickly relocate to the well which triggers more distant gas to be caught within the formation. Slowing the production rate allows the pores to deflate more evenly and enables an organized, more effective and more complete gas healing.

This concept remains to be shown, but some manufacturers are starting to use it. A second reason to throttle the gas is that it allows the company to strategize its drilling rates and production better, match them to transmission capacity and prevent the needs of the market.

New Gas from Future Technologies

Current innovations are recuperating a little percentage of the gas that is kept in the rocks. Throughout the next twenty to thirty years brand-new techniques for extracting gas from the Earth could be established. It is possible that these brand-new approaches could be used to rework existing wells and restore their efficiency. Time will tell.


The Three Burdens Of Proving Your Case In Court

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If youve ever participated in a debate online, youve probably come across the concept of the burden of proof. A person has the burden of proof when she makes an affirmative claimthat is, when she claims that something is true. The person with the burden of proof must provide evidence or logical arguments to support her claim. What you may not realize is that this concept isnt just a way for people to avoid making their own arguments on the Internet. In fact, if you file a lawsuit, youll have the burden of proof in your case. But in court, the concept is much more formal, and has been split into three distinct burdens: the burden of pleading, the burden of production, and the burden of persuasion.

1. The Burden of Pleading

The burden of pleading requires that any party that wants to prove something in a lawsuit must include it in his pleadings before he can introduce evidence to prove that its true. The pleadings are the initial written documents filed in a lawsuit. The plaintiff begins the lawsuit by filing a pleading called a petition or complaint. Shortly after receiving the petition or complaint, the defendant must respond by filing an answer. If you dont raise an issue in the pleadings, then the court wont accept any evidence about that issue.

2. The Burden of Production

The burden of production sets a threshold for when there is sufficient evidence for the case to be decided by a jury. The burden of production is met only when the evidence that you introduce is good enough for a jury to accept your allegations as true. That doesnt mean that the jury will accept the allegations as true, but if you fail to meet the low burden of production, the court wont even ask the jury to weigh the evidence. It will reject your claim on its own.

3. The Burden of Persuasion

The burden of persuasion refers to the standard that a jury will use in determining whether you have proven your case, and it varies based on the type of case involved. In a criminal case, the prosecutor must prove the defendants guilt beyond a reasonable doubt, which is the highest burden of proof in the law. Under that standard, if the evidence doesnt eliminate all reasonable doubts from the jurors minds, then they must find the defendant not guilty. In most civil cases, the burden of persuasion is a preponderance of the evidence, which means that the evidence presented in the case makes it more likely than not that a partys claims are true. An alternative standard that is used occasionally in certain kinds of cases is that a party must prove its case by clear and convincing evidence. Though an imprecise phrase, this standard is higher than a preponderance of the evidence, but lower than beyond a reasonable doubt.

Just like in online arguments, if you can carry your burden of proof in court, you will also carry the day. But remember that the burden of proving your case in court is actually three different burdens, each of which must be met for you to prevail. If you fail to meet any one of the three burdens, you will lose your case. For more information on legal topics like this and more, The Bail Pros in Charlotte, NC are happy to help. They have a wide variety of knowledge on bail bonds, lawyers and how to get out of jail fast.

Franchising is an Easy Way

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Franchising is an easy way out for a businessman,this saves one time taken to start up a business with no proof that it will succed.In franchizing an investor needs to pay an amount and he is given the way to run the business smoothly and successfully and this comes with the advantage of a strong reliable brand .

Definition: A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees). .

If buying an existing business doesn’t sound right for you but starting from scratch sounds a bit intimidating, you could be suited for franchise ownership. Just what is a franchise–and how do you know if you’re cut out to be a franchisee? Essentially, a franchisee pays an initial fee and ongoing royalties to a franchisor; in return, the franchisee gains the use of a trademark, ongoing support from the franchisor, and the right to use the franchisor’s system of doing business and sell its products or services.

In addition to a well-known brand name, buying a franchise offers many other advantages that aren’t available to the entrepreneur starting a business from scratch. Perhaps the most significant is that you get a proven system of operation and training in how to use it. New franchisees can avoid a lot of the mistakes startup entrepreneurs typically make because the franchisor has already perfected daily operations through trial and error.

Reputable franchisors conduct market research before selling a new outlet, so you’ll feel greater confidence that there’s a demand for the product or service. The franchisor also provides you a clear picture of the competition and how to differentiate yourself from them.

Once you’ve decided on a certain franchise through your preliminary research, you need to find out if this opportunity is as good as it sounds. Your next step is to analyze it thoroughly to determine whether it’s really worth buying.

Sourced from: https://www.entrepreneur.com/encyclopedia/franchising

In this case you don’t need to come up with a new idea.Get s franchise of an already established product with a brand.You will be provided with ingredients for the actual product,training for tyour staff and also advertising ,this is after paying an agreed amount.

The principle is simple – rather than developing company-owned outlets, some businesses instead expand by granting a franchise to others to sell their product or service. There are clear advantages to both franchisors and franchisees, just some of which are:

  • You don’t have to come up with a new idea – someone else has had it and tested it too!
  • Larger, well-established franchise businesses will often have national advertising campaigns and a solid trading name
  • Good franchise businesses will offer comprehensive training programmes in sales and, indeed, all business skills
  • Good franchise businesses can also help secure funding for your investment as well as, for example, discounted bulk-purchases for outlets when you are in operation
  • If customers are aware that you are running a franchise business, they will understand that you offer the best possible value for money and a consistent quality of service – although you run your ‘own show’, you are part of a much larger organisation
  • You grow the business and, when you are ready to move on, can sell it for a profit

Who is in control?

Each franchise business outlet/unit is owned and operated by the franchisee. However, the franchisor retains control over the way in which products and services are marketed and sold, and controls the quality and standards of the business.

What are the cost implications?
The franchisor will receive an initial fee from the franchisee, payable at the outset, together with ongoing management service fees – usually based on a percentage of annual turnover or mark-ups on supplies. In return, the franchisor has an obligation to support the franchise network, notably with training, product development, marketing and advertising, promotional activities and with a specialist range of management services.

Sourced from: http://www.thebfa.org/about-franchising

Picking The Best Tilt Sensors And Inclinometers

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When trying to keep both your employees and your products safe, making sure that all of your sensors are in working order is extremely important. For this reason, picking out the correct tilt sensors and inclinometers is of the utmost importance for any company working with delicate or overly heavy machinery. This can literally mean the difference between life and death, or the difference between a productive day and one spent fixing machines yet again.

Even in situations where there is not a safety concern, the correct meter will ensure that production is kept at the optimum levels. This can best be seen when looking at a large grouping of solar panels, or when looking at the efficiency of satellite dishes used for extremely accurate calculations. Having the correct form of sensor allows them to perform properly, and to run as efficiently as they are meant to in optimum conditions.

Other professions, such a fighter pilots, oil rig workers, or train drivers are also reliant upon these sensors. When they fail, the lives of those within these crafts are at risk, but often the lives of those around them are as well. This means that these sensors need to be incredibly accurate, detecting even the smallest of changes without any hesitation. Even a small shift can bring down an entire rig, and a tiny miscalculation can completely derail a high speed train.

In addition to being incredibly accurate, the sensors and meters need to be easy to maintain and able to last for a very long time. Because they are such an integral part, they should be easy to check on them each and every day. However, you shouldn’t have to worry that they will need to be replaced often, and they should only need a small amount of work that can be done by people who have learned the basics about them.

If they save time and labour, they should also save money. The most expensive options possible are able to optimized the entire working process of the machinery that they are installed on. This means that they work faster, harder, longer, and with fewer problems than other parts. This then means that they need to be replaced less, that production time is down, and that they will represent a net gain very quickly, rather than taking years to make back their worth.

Finally, the sensors should not damage anything else around them. There are enough different models, in different shapes and sizes, as well as different axle numbers, that finding one that fits without causing damage should be easy. Never settle for a product that seems like it might work, but does not actually fit or seem like it will run without causing damage.

Overall, the process of picking out the best possible tilt sensors and inclinometers for your needs is simple. You just need to find a trusted company like Positek.com that is going to take your needs seriously and ensure that you get a perfect fit each and every time.

Benefits To Making Your Very Own Youtube Videos

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Are you a fan of YouTube? If you love watching totally free videos online, from a variety of various genres, you may be a huge fan of YouTube. Lots of internet users just watch videos on YouTube. There are many people who publish their own YouTube videos.

If you have never done so before, you may be questioning whether you actually should publish videos. To figure out whether you should make and submit your own videos to the YouTube site, you should examine the advantages and pluses in doing so.

One of the best things about making your own YouTube videos is that your videos can be practically whatever you want them to be. Popular videos on YouTube right now include comedy acts, video blogs, how-to videos, business videos and
music videos from up and coming artists. Whether you want to make a video blog site of yourself or if you and your pals wish to simply have a good time with a video camera, you are free to do so.

Naturally, when making a YouTube video you will wish to use your best judgment. YouTube accepts videos on a large variety of different topics but you should exercise good judgement. You need to constantly beware of online predators; therefore, you will
want to be cautious about disclosing excessive information about yourself.

You might not always think of it; however, you should always make sure that you do not publish and record anything prohibited on YouTube. It has been stated that YouTube regularly deals with law enforcement to assist in resolving crimes. That simply goes
to show that you never ever really know who is viewing your videos or what the effects for posting them might be.

Among another of the many benefits or pros to making your own YouTube videos is that it is reasonably easy to do. You will have to have a video recording device. What is nice is that there are a variety of different recording devices that you can utilize.

For instance, many cell phones now come geared up with video recording abilities. In addition to cell phones, you ought to likewise be able to utilize standard camcorders or web cams. For the very best quality YouTube video, you will wish to have a film
editing software program.

Film editing software programs will not just give you the ability to preview your videos prior to publishing, it also gives you the ability able to get rid of something unwanted or add something that you like.

You will discover that getting your video uploaded to YouTube’s site is easy once you have made it. For beginners, the fact that making the video itself is easy, so is uploading a video to YouTube. If you have never uploaded a video to YouTube prior to now,
you will be able to easily.

After you have published your videos to YouTube and they are readily available for viewing, anybody with an internet connection can visit the YouTube site to see your videos. As long as you can use common sense when making a YouTube video or when talking with
other YouTube members, your YouTube video making experience will be a positive one.

Qualities Must Look For While Choosing Seo Services

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Business venturing an online market to sell and advertise their services and products are aware which SEO strategies improve their visibility against the online competitors. With plenty of firms providing these services to aid them, but the businesses must choose the one which provides guaranteed, ethical and inexpensive SEO services.

What is the role played by SEO services in online business?

The familiarization of an internet marketing industry, because of the intensified client demands and the latest enhancement in the technology has emerged in the stream of businesses online. An online market has now turns into a huge mixture of both medium and small scale industries, large scale firms and individual sellers which it is almost beyond profuse. In fact, it might be challenging to put most of the business websites on the top position of the search engine result sheet offered the so many competitors it is to move against it.

A solution for this problem faced by the online businesses is nothing but to engross in SEO methods which will bring them at the top position in the rankings list. But this assuring solution necessitates which an online business must spend in an SEO services firm to offer them with this kind of service.

Top 2 qualities of the perfect SEO services firm

Firstly, it might be best which an online business filters out the firms which offer inexpensive SEO services. There would be plenty of SEO firms who will assure you good results at inexpensive costs, however, with serious consequences. So there is a necessity for caution. Practically, screening is the first move which the marketers of online must make if they need to handle the financial virtue of their businesses. A generous SEO firm which understands the financial restriction of internet business might be providing Quality inexpensive services without any hassle of sanctions. After categorizing out the affordably-priced firms, they can then pick the one among them depending on the reputation, history and performance.
The internet business must also assimilate a competitive spirit by filtering out the quality providers among the inexpensive SEO firms which they incorporated primarily sorted out. This move will aid them is advertising their aim of acquiring a strong partners against the planet of competitors found online. By guaranteeing which an SEO firm offers SEO services which are of the best quality, they are keeping themselves some steps ahead in this game.

The Importance Of Specialist Barristers For Murder Charges

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There are a few reasons why specialist murder barristers are important to work with. If you’re involved with a murder case, then you know that the outcome could alter your life permanently. Here are some reasons why hiring a professional can help you get out from under a serious charge.

Murder is one of the most serious charges, and the outcome usually leads to life in prison or the death penalty depending on where you live. In other words the rest of your life is on the line if you are charged with murder. Even if you weren’t the one who did the killing, if you were part of it you can be charged too. If you need to know how serious this is, just look up murder cases and you’ll notice that almost all of them end poorly for the accused if there is evidence against them.

So what can you do if you’re innocent or something happened that isn’t as bad as the courts are making it out to be? You need to hire a barrister that specializes in murder. Do not leave this to chance and have someone like a public defender work on the case because that always leads nowhere. Instead, you are better off trying to work with those that are in the know about the laws and how to work with them. In the long run you’re best off studying who offers what instead of picking at random.

Barristers are going to need you to be honest with them. There is a trust that you have to have with one another. Obviously, if you tell them that you’re going to murder a witness or do something else that is totally out of line, they can’t keep that secret. But, the details of your case will usually just stay between you two so don’t worry too much about it. Other than that you should have a clear understanding of what the client and barrister privilege is before you do any talking about what happened.

Specialist murder barristers are who you need to research and work with if you have a murder case you’re a part of. It is very important that you don’t waste any time on this. The anxiety that comes from this kind of case may make it hard to get started, but you need to push through it. Search for professional qualifications and work history, and try to find resources like this news article on Michael Wolkind QC.

When Search And Seizure Lawyers Can Help Protect Your Rights

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The Fourth Amendment of the U.S. Constitution is one which protects a person’s right to privacy, and states that every citizen has the right to be free from the government making an unreasonable intrusion into their home, person, property or business. This amendment covers police stop and search, arrests, and the search of your home or business, and seizure of assets.

Lawmakers have put some safeguards in place to ensure that law enforcement officers can carry out justice in a limited set of circumstances, protecting the rights of individuals the majority of the time. The fourth amendment protects people against search and seizure in areas where a person has a reasonable expectation of privacy. Law enforcement officers must follow specific procedures if they wish to arrest someone, and if they wish to search a person’s property or enter a hotel room, place of business, or home.

If you feel that you have been subject to a search and or seizure that was not lawful, then you should seek legal advice from a firm such as Cobleys Solicitors in London, United Kingdom. The law is complex, but in general a police officer may not search or seize an individual or that person’s property unless they have a warrant for that purpose, or a belief that passes the “probable cause” test that the person in question has committed a crime.

Violation of the Fourth Amendment

Search and seizure lawyers can help you in cases where you feel the fourth amendment has been violated. You should contact them if you are arrested and feel that the arrest was not supported by a valid warrant and that the officer cannot show probable cause. In addition, if the police search your home and there has not been a warrant issued, then the police must be able to show that special circumstances can justify the search. If the police obtain evidence as a result of an unlawful search, then that evidence is not admissible in a criminal case.

A criminal defense attorney can work through the rules for search and seizure with you. These rules are complex, so your best course of action if you feel that you have been unlawfully treated is to seek legal advice immediately. Your lawyer will review your case, advise you on what to say to the police, and help you to defend yourself and make sure that justice is done in the end.

What Do Criminal Barristers Do?

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Criminal Barristers have complex jobs. They need to have a logical and systematic mind, and pay close attention to detail. They work in demanding and challenging environments, and they are required to have good memories and to work with individuals or organisations to offer legal advice.

In most cases, barristers are hired by solicitors to represent cases when they reach the court room, and they are only involved in cases that have reached the stage where advocacy is needed.

Barristers tend to plead cases on the behalf of a client and their solicitor. It is also possible for a member of the public to miss out the solicitor and seek advice and representation directly from a barrister. The majority of barristers are self employed but there are some that work directly for the Crown Prosecution Service. The environment that a self-employed barrister works in is called their ‘chambers’.

Criminal work is just one specialisation that a barrister can work on they can also specialise in commercial, chancery, common law, entertainment law, or one of several other smaller niches. Within each niche, they have a number of roles that they are required to fulfil. They must take instruction from their clients, manage the legal brief, prepare the case for court, and advise their clients on whether or not they actually have a strong case. This part is something that is particularly important with criminal law. A client who is guilty and hoping for a reduced punishment could benefit from a barrister that knows enough about similar cases to advise them on what stance they should take, and how to negotiate a sentence.

A criminal barrister does a lot of advocacy in the courtroom, while some other types of barrister may spend more time in mediation or in out of court negotiations.

Barristers that are undertaking their pupilage are paid a relatively low wage while they study, but qualified barristers can earn substantial salaries. Their earnings, however, are offset by the unsociable hours that they are sometimes required to work. Courts do indeed tend to sit during the day, but the other work that is required during the preparation of the case can require a barrister especially a criminal one to spend time working during evenings and weekends. Early on in a person’s career they are likely to get those less desirable cases and to work longer hours.

For more advice and wisdom on the topic of criminal defence, visit the YouTube channel of renowned criminal barrister Michael Wolkind QC here.

A Different Viewpoint On Donating A Vehicle

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Car donations are really popular these days. A charity receives the vehicle as a donation and then utilizes the revenue received from the ultimate sale to fund a certain cause.

What The Charity Does

There are several individuals that question how charities use the automobiles that are contributed. In reality most charities, like the American Red Cross have their own secondhand vehicle lots. Others auction the cars to the highest
bidder and some merely utilize the cars and trucks in carrying out their mission.

To Use Or Not To Use

There is no coin toss when it comes to charitable institutions deciding whether an appropriated car will be better utilized for carrying out programs or sold at a particular cost or maybe to the highest bidder. Then, categorization of
the cars into certain programs that will provide the greatest benefit to the organization.

Let’s take for example Charity O: Charity O has three programs, the first: meals on wheels, 2nd: aiding individuals in acquiring employment, and third: an educational fund. The first thing a charity does is to evaluate the running and
physical condition of a car. If it still works well then, they can perhaps use as a delivery vehicle, or rent it to a person requiring a vehicle to go to work or school.

Charity Preparation

Most charities depend solely on automobile contributions and other contributions in order to perform good will, hence they make it simple for individuals to contribute their vehicles. The organizations always have IRS forms on file
together with their donation types.

The charity also has to offer a paper acknowledging your donation of a vehicle. The instrument has to include the details of the benefaction like, a truthful estimate of the expense of your vehicle, an assertion that the charity did not
repay you anything in any manner or that if they did do something the deed consisted of intangible things like religious counsel. All these need to reach you within 30 days of contribution or else you cannot claim the tax subtraction.

Why Wait Donate!

A word to the wise, now that you have a glance of what a charity goes through to raise funds as well as accept automobile contributions, attempt and make it worth their while. Deliver your automobile contribution if you can. This act
assists a charity in generating a nice profitable quantity of money by not having to pay a tow truck or motorist to get your automobile. Not just that, you might likewise establish a long-lasting relationship with the charity employees
and you may even turn into one sooner or later.

Contributing to a charity is self-fulfilling and thats why most people do it but beyond that is has lasting positive effects for the community. It not only immediately helps the organization with revenue, it helps the person or family
the vehicle is going towards. It then has a ripple effect where even more people are helped as a result of the contribution. All this because of your generosity. And, you may inspire others to follow suit which keeps the ripple effect going!

Some Offline Marketing Campaigns – Two Time Tested Strategies

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Its good that youre considering incorporating offline marketing in your campaign. In some ways, its more targeted than its online counterpart. Success, however, depends on a number of factors:

Creativity. Sit down and do careful planning. The goal is to stand out without depleting your resources.

Call to Action. Your campaign should induce people to take action and buy your products or avail of your service/s.

Cost-effectiveness. Balance expense and returns. You may need to connect your offline campaign to online channels to keep expenditures low.

Target-driven. Hopefully, you dont just buy leads and send materials to people you know nothing about. Purge your list, and localize your campaign for less expense and higher response rates.

When youre ready, launch your campaign. As soon as you have a significant amount of data, evaluate it. If the response to the campaign is low, be ready to modify it or try something else. The two offline strategies below are among those that have stood the test of time.

Business Cards

Handing out and receiving business cards are profitable for two reasons:

You can use your business card to specifically target people whom you know may benefit from using your products and services. Show your interest in the other person by asking for his card as well, and dont forget to make the first call.

Business cards are very personal items, so the moment you give a business card to someone, it tells him that you want to start a relationship with him, or just want to get to know him better. You can establish strong ties in the long run.

Business cards that you receive should not be just piled into your wallet, never to be retrieved again. Keep on calling people who own those cards if reminding them of your existence can do your business good.

Direct Mail

They say that letters, flyers, brochures and the like go to the waste basket. Yes, thats true, but only up to a point. If you can be creative, personal, and impressionable, your marketing materials wont suffer the same fate. In addition, you can make people take action with your printed materials by:

Offering value. Discounts and free tickets make people take a second look at printed materials. Everyone just needs to have a little more to return to the pocket nowadays.

Being memorable. To be unforgettable in the minds of your customers is your goal.

Make the impression long-lasting. Key factors to consider are keywords and phrases, graphics, colors, and fonts. If youre just a beginner at creating promotional mail, hire a reliable printing service that can guide you a bit more regarding what you can do to make your mail more effective.

Being personal. Some people just like to know others are taking time to get to know them better. You might just have to pamper some of them with personalized invitations and free offerings.

Offline campaigns require that you be visible to people, and ready to explain to them why you deserve their attention and money. Therefore, always have valuable ideas to share.

Why Use Direct Mail Marketing

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Its interesting to ask, Is direct mail marketing still effective? There are easy online marketing channels like social media, video marketing and email marketing that dominate the marketplace. Yet, some people insist they get better results from using direct mail. Why do they stick to this marketing tool? Experts give us answers.

Chance to Be Personal

Not just a few look forward to what they get in their mailbox each day, and sorting mail to check if theres anything worth reading. They can be the right people to whom you send your special offers.

Remember the possibility that they too might be the personal type. Address them by name and talk about things important to them, like their business or personal achievements they have attained in their private lives.

With email, you cannot do the same. You cant be personal. What people do is send thousands of emails to people they dont know. The goal is just to send the mail to as many recipients as possible. The problem is, people are tired of reading email. Most email just gets deleted from the inbox without being read.

Target the Right People

There are two important variables with direct mail the people to target and the items that you are offering. You should target the message only to people who are most likely to respond to your offers, to prevent yourself from wasting money and increase your response rating.

You can refine your campaign as you go along. Dissect your database as frequently as you can, and send targeted messages only to prospects with particular profiles and buying habits. Once a certain set of customer characteristics/profile has been identified, you can easily decide on the kind of mailing list to buy the next time around.

Easy Accounting

Direct mail marketing allows easy tracking of results. This is very important for people who need to assess campaign performance immediately.

How many of your targeted audience responded to your campaign? Check the number of free coupons used, the visits made to your landing pages, or generated inquiries. You can easily see what part of your campaign is working and whether or not modifications need to be implemented.

Ability to Reach the Rich

The lasting power of direct mail is related to two often ignored social phenomena. The first one is, that its by sending them mail that affluent males can be easily reached. It has been shown that this segment of society read direct mail more than they read electronic mail.

The second phenomenon concerns the crowd of people who are over 50. This crowd is huge and growing. The thing is, they are more financially stable than younger people and they are satisfied to deal with businessmen either in print or through the Internet.

Direct Mail Marketing Is Not Going Away

Online marketing is a huge force and its growing, but direct mail is here to stay. Thousands of offers through catalogues, brochures and letters are sent to individuals each year. The industry is selling products and services worth billions of dollars through direct mail. Its obvious this traditional device cant just be ignored and forgotten.

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