If an entrepreneur doesnt have the capital to hire an SEO expert, or wants to gain experience in the field of SEO, then there are tips that they should follow, in order to do things on their own.
Know What They Want
A keyword research is important in SEO and entrepreneurs should never assume that they know what their target audience wants. To understand what they want and how they look for it online, a keyword research shouldnt be missed discover here.
Entrepreneurs might try to use the keywords which they have heard from their colleagues, in the content that they write for their website. However, a proper keyword research would allow them to gain a better insight into the keywords that customers input as their search queries. It is not necessary that an entrepreneur would know how to use online tools, which is why they can simply look at Google suggestions, after typing one word of their product type. If the entrepreneur has proper knowledge about online tools, then Google Keyword Planner is recommended.
Knowing The Competition
If an entrepreneur is new in the market, then he should study the SEO activities and the online activities of the top players in the market. He should study the keywords they are using, how they are placing their keywords, whether they are buying ads or not and if the current website created by the entrepreneur has a competitive edge or not.
Planning The Website
When an entrepreneur gains understanding of what keywords should be used, the entrepreneur should identify the web pages on his website, that addresses queries, input by the users. A list should be made consisting of top web pages, those that are performing average, and the ones that dont too well. The structure of the website should be improved, to give the user a better navigating experience. Keywords should be used in these web pages, which are not doing too well, so that their performance gets better. If the web pages do start getting more traffic, then the entrepreneur should be satisfied about the relevance of keywords being used.
The web pages should contain long-tail keywords, because when users want to learn something, for example, about camping, then they can also write, things to take on a camping trip, instead of just camping.
Optimizing The Website
If an entrepreneur has knowledge about website development, and coding, then he would be able to optimize the website and make it more mobile-friendly. To make a website more mobile friendly, the images and videos should be compressed, so that they load at the same speed as they do on the desktop. If an entrepreneur doesnt know how to optimize, then he can always watch videos online, or seek professional expertise. He can also study the coding of other websites, or assess how they have optimized for mobile devices.
What better way to keep in touch with customers, than producing quality content? This step of SEO would be easy for entrepreneurs because they can promote their products through content, and there is no one who understands the nature, and features of their products than the entrepreneur himself. However, before the entrepreneur creates content, it is best to study top websites, and the type of content that they create.
There is no problem in studying the content that competitors post on their website. An entrepreneur can gain inspiration from the content that people already like and would get to know the kind of content that gets the most reaction. For example, people respond more to videos and images, and in most situations, less text.
An entrepreneur knows his target audience, and in order to promote content to them, he should form a relationship with his target audience. He should be able to work on public relations on his own, like communicating with customers, getting feedback from them, interacting with them online on social media websites or through the websites chat option.
With the help of public relations, entrepreneurs would be able to form connections with other webmasters as well. This is one way to create external links; the entrepreneur should create external links for the content that he thinks his users would find helpful and he should influence other webmasters to do the same.
Social Media Network
Creating social media accounts and managing them properly would give an entrepreneur the chance to boost up their SEO efforts. They can direct their target audience to their website, through social media platforms. When an entrepreneur posts something on a social media platform, then he should include the link of a relevant web page and website, in order to increase traffic to the website. When users find such helpful links through social media accounts, then the entrepreneur would automatically see an increase in the number of his followers.
An entrepreneur would like to know from time to time, if his SEO marketing campaign is working or not. The entrepreneur can understand how to use Google Analytics by searching demos online. It can become easier to use Google Analytics, if the entrepreneur is able to find a blogger who explains how to use Google Analytics with the help of a video. Google Analytics would tell the traffic that a website receives, which web page is performing well and the ones that are underperforming. It will also tell the entrepreneur the keywords that attract more traffic to a website, and the keywords which should be changed.
Reading & Asking Questions
To better understand SEO, an entrepreneur should read blogs by SEO experts, like Neil Patel. He would be able to learn different aspects of SEO, and he can even ask questions from bloggers. The entrepreneur should look for online forums, where discussions regarding SEO are held, and learn from other peoples questions. Executing an SEO marketing campaign on his own wont be easy for an entrepreneur, but he doesnt want to increase expenses, then it would be appropriate to learn online.